OpenBet
The longest-running company in this comparison, with deep licensing across 13 US states and a complex ownership history.
Key Facts
- Licensing footprint
- Licensed in 13 individually regulated US states; also operating in Canada, the UK, Australia, New Zealand, and Greece
- Game catalog
- Sports-betting-focused front-end and back-office technology (odds, risk, reporting); specific casino title counts not disclosed on the pages reviewed
- Payment methods
- Not disclosed on the pages reviewed
- Years operating
- 30 years (founded 1996 as Orbis Technology Ltd)
- Named clients
- Historically disclosed operators include Ladbrokes, Paddy Power, City Index, Sporting Life, and TAB NZ — some of these client relationships date to earlier company materials and should be reconfirmed as current
- Team scale
- Not disclosed on the pages reviewed
- Target operator size
- Established regulated-market sportsbook operators, particularly across US states and established European/Oceania markets
- Compliance tooling
- Front-end and back-office compliance/reporting tooling across web, mobile, retail, call-centre, and interactive-TV channels; specific certification standards not itemized on the pages reviewed
Overview
OpenBet traces its history to 1996, when it was founded as Orbis Technology Ltd, making it the longest-running company in this six-way comparison by a wide margin. It discloses licensing across 13 individually regulated US states, plus operations in Canada, the UK, Australia, New Zealand, and Greece — a genuinely different, deeply regulated-market-specific footprint from the broader jurisdiction counts disclosed by Kambi or Altenar.
OpenBet's ownership history is unusually eventful for a platform vendor: acquired by NDS Group in 2000, a management buyout in 2011, sold to NYX Gaming Group in 2016, acquired by Scientific Games in 2017, sold to Endeavor Group in 2021 for $1.2 billion, and taken through a further management buyout in March 2025 (for a reported $450 million) by a group including Ari Emanuel, now operating as OB Global Holdings LLC. Its named client list — Ladbrokes, Paddy Power, Sporting Life among them — includes relationships that appear in older company materials and are worth reconfirming as current before relying on them.
Strengths
- Longest disclosed operating history of the six platforms (30 years since 1996).
- Deep, individually regulated US-state licensing (13 states) — a specific, high-friction regulatory achievement distinct from broader multi-jurisdiction counts.
- Long track record with established European and Oceania sportsbook operators.
Considerations
- Team size, specific game-catalog counts, and payment methods are not disclosed on the pages reviewed.
- Named client relationships on public pages include older references that should be independently reconfirmed before being treated as current.
- An unusually complex ownership history (six changes of ownership since 2000) is worth factoring into any long-term vendor-stability assessment.
- Its US-state and international licensing, like every platform here, does not substitute for an operator's own UK Gambling Commission remote operating licence.